Mallology® Bundle B

Products included in this collection

B5: Retail Property Management
THIS MODULE IS AVAILABLE ONLY IN BUNDLE B OR THE COMPLETE COURSE. Content: "Retail property management has shifted from a reactive maintenance-led facility role to a strategic destinational director who curates experiences, leverage real-time data, and prioritize long-term asset resilience over simple rent collection. This module examines the development of asset and business management plans, standard operating procedures, key management roles and responsibilities, and key performance indicators employed by mall management to monitor center performance, tenant success, customer behaviour and crucial metrics to measure return on investment. Finally we examine effective car park strategies to support the growth of retailer sales."

B6: Retail Sales Growth Strategies
THIS MODULE IS AVAILABLE ONLY IN BUNDLE B OR THE COMPLETE COURSE. Content: "With the advent of e-commerce, retailing in malls has shifted from traditional volume-based models toward unified, data-driven ecosystems that prioritize customer trust, operational efficiency, and hyper-personalization. This module examines retailer sales strategies from the perspective of how the mall manager can provide support to grow their sales. We look at the pillars of merchandising and we take a deep-dive into the most important customer experience metrics to help us understand how retailers are operating, how to spot the first signs of trouble and what help mall managers can offer. Finally we examine how the face of retailing is changing, covering new trends such as retail convergence, omni-fulfilment, channel blending, social selling, competitive convergence, showrooming and retail technologies."

B4: Leasing & Tenant Mix Modelling
THIS MODULE IS AVAILABLE ONLY IN BUNDLE B OR THE COMPLETE COURSE. Content: "Mall leasing has evolved to where managers now act as creative directors to curate brand experiences. The focus of this module is on long-term viability through flexibility, data-driven decisions, and a diverse, experience-led tenant mix."